“The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company.” – Ginni Rometty
Atlas Innovate invests in disruptive technologies targeting the industrial sector where it leverages its vast network for direct insights into product/market fit, supplier & end-customer industry relationships, manufacturing & distribution expertise, and access to talent, from initial due diligence through exit.
Our parent company, Atlas Holdings LLC, is an industrial holding company and a private investment firm with a diversified group of over 20 manufacturing and distribution businesses in the automotive, building materials, food & beverage, construction, energy, industrial services, metals, packaging, pulp & paper, and logistics industries. Many of our companies have been doing business for more than 100 years and are recognized leaders in their sectors.
Industrial companies are at a critical inflection point where they must adapt and embrace new technologies if they are to remain or transform into the leading players of the future. We find the most impactful technologies and provide direct avenues for these change agents to tap into pre-transformation companies and catalyze that transformation.
It’s tough and we get it. Industrial companies have strong roots in the way they do things–selling the benefits of new technologies can be extremely challenging. We support entrepreneurs by providing access and targeting high-impact use-cases that can strengthen their ideas. We help guide product launch and accelerate commercialization by providing our CEOs with a network of industry experts, business model know-how, pricing insights, go-to-market strategy expertise, and more.
Creating disruptive change is both a sprint and a marathon. To overcome that challenge, our companies need more than investors. We build partnerships with our companies to navigate the scale and complexity of the industrial sectors together as a unit. We help create lasting value.